Giving Campaigns & Causes the Power to Prevail
A trusted partner that will help build your brand, connect with your customers, and inspire them to take action.
What we do
The digital landscape can be vast and intimidating. The Panowatch team is a trusted ally in developing solutions that best fit the needs of your organization – whether taking control of your paid media efforts, supporting your team with well-articulated media strategy, or hopping in-platform to oversee a campaign from end-to-end.
Digital Insourcing
Ready to take control of your paid media efforts? Panowatch will help your organization build a bespoke tech stack designed to meet your needs today while taking into account your ability to grow into the future. We fully vet your existing infrastructure, facilitate development as needed, and hold your team’s hand while they migrate to an in-house model.
Paid Media Strategy
We have deep experience when it comes to developing paid media programs that generate awareness and inspire audiences to take action. Whether you have staffing constraints or are looking for outside support to work on a specific campaign, the Panowatch team will work with you to develop a media strategy and ensure the campaign runs smoothly from start to finish.
Campaign Execution
We offer a transparent and collaborative service to execute digital ad buys across programmatic display, pre-roll video, search, social, and emerging channels. Whether you are looking for a plug-and-play option to fill gaps within your existing team or for full-service campaign management, we have the expertise to reach effectively reach your audience and inspire them to take action.
who we are
We wake up each day driven by the idea that noble brands, compassionate candidates, and hard-working causes can make the world a better place. Our aim is to empower those entities with the tools & knowledge they need to better connect with audiences & inspire them to take action.
John Ellison
President & Founder
John founded Panowatch after spending a career supporting progressive candidates, causes, and brands execute complex media programs to reach, persuade, and activate audiences. As the digital landscape continued to evolve, John wanted to help organizations understand the complexities of media buying and build an infrastructure to take control of their digital programs.
Prior to starting Panowatch, John served as Head of Buying at Bully Pulpit Interactive (BPI) where he oversaw a talented team of media buyers responsible for executing large-scale programs for Fortune 500 companies, Presidential candidates, global non-profits, and issue-based groups.
The privilege of being able to support progressive cause has always been appealing to John, and before joining BPI he worked at World Wildlife Fund (WWF) where he managed the non-profit’s paid-search advertising & display advertising programs.
John currently resides in Washington, D.C. with his wife and two sons. He enjoys photography, travel, design, and C-A-P-S CAPS CAPS CAPS.
Ready to prevail? Say hi.
Are you a campaign, cause, brand, or agency ready to take control of your programmatic digital media buying or looking for support managing digital media programs? Get in touch and let’s get started: